Focusing on the #codeless space


Image Credit: Pablo Stanley

I have spent most of my time since 2004 operating businesses. While my background by education is engineering and my experience for two decades has been growing businesses, I do not have a knack for software design and product development. I’ve tried to learn how to make websites, tried to learn how to program, but it never really stuck! For me, it just needs to be easier.

So it came as a surprise to me when in December 2019 – just a few shorts months ago – I decided I would allocate some of my time into the role of an Entrepreneur-in-Residence to spend a lot of this year investing in the #codeless (aka #nocode or #lowcode) software development world with the purpose of building a SaaS business.

As I reflected on my life over the last few years a trend had emerged. I was noticing that while my clients were accelerating their revenue lines they were doing so faster than I anticipated. I am well aware that I’m best at what I do, but the results were exceeding my expectations. I also noticed that many of my clients were using tools that I had never had direct experience with.

It’s a new reality. Since January of 2020 I’ve connected with some of my friends in the #codeless space – investors, operators, founders, and creators. I’ve gone in and looked in to the space and tools. I’ve joined a small community of makers based out of Atlanta.

Over the last 12-18 months there has been a growing community – I’ve heard estimates of anywhere from 30,000 to 100,000 people – across the globe creating and validating software ideas faster than ever. Not too many examples of any of them generating profitability yet, but there is plenty of opportunity to leverage the tools for existing businesses and it will come for those creating the tools.

In the last 75 days I’ve made a few interesting observations and built a handful of applications and workflows:

  • Building software and playing with tools doesn’t feel as daunting as it used to
  • Playing with ideas increases my knowledge of databases
  • Designing and laying out workflows is utilizing a different part of my brain, building new muscles

The overall journey feels comfortable given three years ago I made the switch from business executive to independent consultant. Moving in to this new world feels like a natural extension. I’m exited to share what I learn.