How a UX leader thoughtfully grew his consulting practice

How a UX leader thoughtfully grew his consulting practice 

It has always been a goal of mine to share my learnings and expertise and the stories of companies and entrepreneurs I have helped – from seasoned veterans to those just starting up. It’s part of the reason I created The Vik Duggal Workshop two years ago as I built my own consulting practice. I have received incredible results; I want to share them. In this event, I take attendees through an incredible experience over two days to analyze what they do better than most and MAXIMIZE all aspects of their consulting practice. When done, they have all all the tools to increase their income and deliver amazing value. 

Today’s interview is with Prakash Chandran. Prakash is the former head of UX for Google Enterprise. He attended The Workshop and used what he learned to increase the value he delivers to his clients. He answers six questions for you today:

1. What made you sign up for the workshop?

After getting to know you, It was clear that you had more experience than me and were at a level in your consulting practice that I aspired to. After you sent me the initial workshop offer, the email spoke to the problems I was having, but sounded a little bit like so many things i’ve heard pitched to me before. The difference for me was the fact that you were willing to be fully transparent about the practice you had built and that you took the time to address my concerns when we met for coffee. You gave me a little hint of what was to come by telling me my revenue model might be wrong. I like that I got some value before even taking the workshop.  

I’d say I was also at a time where I was looking for a breakthrough. My wife had me read a chapter in the book YOU are a Bad Ass and it was around the limiting beliefs we put on ourselves. It just so happened that I met you shortly after that happened.

2. What was the most impactful part of the program?

* Hearing about your values (aligned with mine). We spoke about this briefly yesterday. “Figure out what you do REALLY well, figure out how to sell it so you have more free time to do things you love”

* Putting structure around how I talk about what I do

* Putting together an offer email. Empathizing with the customer first, saying I can help and then being very clear and structured about how I will help them. Finally ending with what the investment is 

* Being asked to reach out to people in my network immediately

* Seeing other people go through the exercise with you of figuring out how to talk about what they do

3. What kind of results did you get from the program?

Before the program even began, I signed my first retainer customer. In total my monthly revenue has gone from $15k (the most I had ever done in a month) to $60k per month (consistently) and should hopefully grow if I can figure out how to systematize even more.

4. Anything surprise you about the program?

I don’t think anything surprised me per se. I didn’t really know what to expect, but taking the time to be with like minded people and having a mentor to really provide structure to our thinking was just what I needed.

5. What did you think of the facilitator?

I love that you love when people unlock things for themselves. You’ve clearly spent a lot of time thinking through what’s important and how to get the life you want, and you can articulate it in a way that inspires people to get moving and create better circumstances for themselves. It’s a true gift!

6. Who do you think this program is for?

I think this program is best suited for consultants/contracts who have already taken the leap to get out of the W2 world but aren’t making the kind of money they want to be making. Secondly, someone who is STUCK at a W2 job who has spent a career crafting their abilities and thinks they are capable of more but doesn’t know where to start

Anything I missed asking about?

I think there’s a certain mindset that people need to be in to get the MOST value out of the program. They have to be ready to change and to make an investment in themselves. I think it’s hard to really figure out who sits in that bucket, but I think the price (cost of investing in themselves) is a good start.

If you think of any more questions don’t hesitate to ask!