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Vik Duggal

Vik Duggal

LinkedIn launches Stories in the US and Canada

1 min read

LinkedIn launches Stories in the US and Canada

LinkedIn Stories rolled out in the United States and Canada Stories that resonate well are professional in nature Goal: start lightweight conversations related to your work-life Express professional moments with your LinkedIn network without worrying that the content is permanently attached to your profile Stories are shared for 24 hours

Vik Duggal
Vik Duggal
Notes
A conversation with Reid Hoffman and Chamath Palihapitiya

1 min read

A conversation with Reid Hoffman and Chamath Palihapitiya

Over the last three years I've worked with over a dozen early stage companies. This year I made a goal to launch a fund. I've been investing time understanding the landscape of early stage investing (which is different from early stage consulting). I've joined the On Deck Angels Fellowship, speaking

Vik Duggal
Vik Duggal
Notes
A framework: Fundamentals for a digital marketing hire

3 min read

A framework: Fundamentals for a digital marketing hire

You've hired your new Marketing Program Manager. Now what? It just so happens that I've helped many companies with their first marketing hire. Here's my recommendation on training a new marketing hire: Follow a 12 week curricculum plan (8 weeks of core curriculum and 4 weeks of phased transition) Find

Vik Duggal
Vik Duggal
SaaS
Hiring your first sales and marketing people at an early-stage company

5 min read

Hiring your first sales and marketing people at an early-stage company

"Hey Paul," I start while making sure my camera, mic, recorder all work. Normal behavior these days before any video call. "How are you?" Paul paused. This was our second call in three weeks with a few email exchanges in between and I had a general sense there was a

Vik Duggal
Vik Duggal
SaaS
Using the Pirates AARRR! + Bullseye Frameworks: Increasing your mobile app downloads

2 min read

Using the Pirates AARRR! + Bullseye Frameworks: Increasing your mobile app downloads

Your business needs to significantly increase app downloads in order to hit revenue targets. Relying on organic growth and press mentions is unlikely to deliver the download volume you require. YouTube is providing a nice amount of exposure as has influencer traffic in the past, but you need to measure

Vik Duggal
Vik Duggal
SaaS
The Product Market Sh(f)it Storm: 6 Reasons You're Not Finding, Maintaining, or Growing Product Market Fit

3 min read

The Product Market Sh(f)it Storm: 6 Reasons You're Not Finding, Maintaining, or Growing Product Market Fit

BackgroundMost of the time when a leader gets referred to speak with me, revenue acceleration is quickly connected to a terrible go to market strategy. I live for the opportunities where a compelling offering is paired with a terrible go to market - think of it as a wrong I

Vik Duggal
Vik Duggal
SaaS
How to learn more about your customer's needs and build what they want

3 min read

How to learn more about your customer's needs and build what they want

Three hundred six-five long days. You’ve exhausted yourself building the product. Finally, you open the gates, you get put your solution out into market and in the hands of real people. One hundred eighty long days pass. You realize it is not exactly what people want, but they are

Vik Duggal
Vik Duggal
SaaS
Aligning your company around a go to market strategy

5 min read

Aligning your company around a go to market strategy

Huddle up. You’ve spoken with your co-founders and board. Someone helped you come up with a go to market strategy that gives you the clarity you were looking for. You have a plan. Now? You know what to do, but how do you align the company around the go

Vik Duggal
Vik Duggal
SaaS