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Hiring your first sales and marketing people at an early-stage company

5 min read

Hiring your first sales and marketing people at an early-stage company

"Hey Paul," I start while making sure my camera, mic, recorder all work. Normal behavior these days before any video call. "How are you?" Paul paused. This was our second call in three weeks with a few email exchanges in between and I had a general sense there was a

Vik Duggal
Vik Duggal
SaaS
Using the Pirates AARRR! + Bullseye Frameworks: Increasing your mobile app downloads

2 min read

Using the Pirates AARRR! + Bullseye Frameworks: Increasing your mobile app downloads

Your business needs to significantly increase app downloads in order to hit revenue targets. Relying on organic growth and press mentions is unlikely to deliver the download volume you require. YouTube is providing a nice amount of exposure as has influencer traffic in the past, but you need to measure

Vik Duggal
Vik Duggal
SaaS
The Product Market Sh(f)it Storm: 6 Reasons You're Not Finding, Maintaining, or Growing Product Market Fit

3 min read

The Product Market Sh(f)it Storm: 6 Reasons You're Not Finding, Maintaining, or Growing Product Market Fit

BackgroundMost of the time when a leader gets referred to speak with me, revenue acceleration is quickly connected to a terrible go to market strategy. I live for the opportunities where a compelling offering is paired with a terrible go to market - think of it as a wrong I

Vik Duggal
Vik Duggal
SaaS
How to learn more about your customer's needs and build what they want

3 min read

How to learn more about your customer's needs and build what they want

Three hundred six-five long days. You’ve exhausted yourself building the product. Finally, you open the gates, you get put your solution out into market and in the hands of real people. One hundred eighty long days pass. You realize it is not exactly what people want, but they are

Vik Duggal
Vik Duggal
SaaS
Aligning your company around a go to market strategy

5 min read

Aligning your company around a go to market strategy

Huddle up. You’ve spoken with your co-founders and board. Someone helped you come up with a go to market strategy that gives you the clarity you were looking for. You have a plan. Now? You know what to do, but how do you align the company around the go

Vik Duggal
Vik Duggal
SaaS
The Superhuman tool for email and calendar

1 min read

The Superhuman tool for email and calendar

It’s 2020, it is what it is, and I’m still a heavy email and calendar user. They are the primary tools in my communication workflow and have been since the 90s. I’m anti-Slack and the social tools are truly terrible when it comes to their direct message

Vik Duggal
Vik Duggal
Notes: Grocery Delivery and The Future of Packaged Food

1 min read

Notes: Grocery Delivery and The Future of Packaged Food

Lately I’ve been reading only on Instapaper or Kindle to help me summarize the key points I want to take away. I want to share more of what I’m reading. Nikhil Bhasu Trivedi wrote an essay yesterday titled Grocery Delivery and The Future of Packaged Food. As Nikhil

Vik Duggal
Vik Duggal
notes
Notes: Is a Wirecutter Subscription A Smart and Necessary Play?

2 min read

Notes: Is a Wirecutter Subscription A Smart and Necessary Play?

Jacob Cohen Donnelly wrote an essay today titled "Is a Wirecutter Subscription A Smart and Necessary Play?" Wirecutter’s purpose is to provide useful information to consumers so that they are inclined to click through to Amazon and purchase goods.Wirecutter wouldn’t be the first to have a subscription

Vik Duggal
Vik Duggal
notes