What is Clubhouse?
Clubhouse is blowing up! Drake, Elon Musk, Bill Gates, Oprah, Mark Zuckerberg, Kevin Hart, and other celebrities have been on the iPhone-only voice-chatting app where individuals can host and join different conversations.
It was recently valued at $1 billion and there are discussions that it could get have an Instagram-like acquisition (you know, where people thought Facebook overpaid for it and it paid off). The hype is very real and to me it feels very much like YouTube in the early days.
Upon opening the app, you are met with a list of “rooms” that you can join, or you can create your own room. Each room has a different topic, often hosted by an expert or pioneer in the field. There are no videos, no pictures, and hardly any text. It’s all just audio. Think about it as joining in on a live podcast episode. Nothing is saved, so if you are enjoying the conversation, don’t leave, because you won’t be able to play it back.
This new world of the Internet (the one where there are more people online, there are more people that on their smartphones, and there are more people looking for a place to gather) belongs to the creator, the "man in the arena".
How to use Clubhouse?
Step 1: Follow me on Clubhouse (@vik) and tap the 🔔 to get notifications when I speak on the app.
Step 2: Pick your topic and some panelists
Yesterday I hosted my first room. I know a bit about independent consulting. I selected four other panelists that I think would bring a great perspective - some were clients, others were partners and friends. I'm grateful to Jason Yeh, Robbie Crabtree, Julia Lipton, and Prakash Chandran for agreeing to test this with me. Thanks for the 20 other folks who took an hour of out their day to listen.
Once I had the topic and panelists I wrote out how I would organize the hour. For me, I wanted the listeners to imagine they were doing what they loved, making their desired income, and having free time. I laid out the time together in three parts:
- Seeing others do it
- The Hero's Journey of self discovery
- Look Ma' I can Fly
This seemed to be enough to have enough time for stories, discussion and Q&A.
Step 3: Manage your energy and the room
All you will have on Clubhouse is your voice so be you, make sure your audio quality is clean (I used a bluetooth headset) and refresh the room so folks know what's happening.
My Lessons Learned
I picked up some key lessons after my first one.
First, I really enjoyed the experience and the platform and will host another discussion next week. I'm not sure about the evening time slot, or who I will have join on the panel, but it'll keep happening.
The room started with 25 people and ended with 25 people. The room held the attention of most of the audience which tells me the conversation was somewhat relevant.
I received immediate feedback:
I found my follower counts on Twitter (+5) and Clubhouse (+20) go up.
But, here's what I would do differently next time. I should have just let folks up on stage immediately and let them interject. Two people raised their hands while I was talking and I didn't acknowledge them. Won't happen again.
I'll likely test having two panelists and then adding folks over the course of the discussion.
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