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Notes: Why You Should Share Your Ideas Online

Vikrant Duggal
Vikrant Duggal
• 2 min read

I am intrigued by one person media companies. After now successfully running a one person consulting business, I'm curious what else one person can do in business. Dru Riley shared Stew Fortier's essay titled: "Why You Should Share Your Ideas Online" with me. Here are some highlights from the piece.

  • A one-person media company is exactly what it sounds like: it’s a profitable media company built around the ideas of a single person with at most one or two full-time employees, and often none at all.
  • Why Today Is Special: It’s now pretty much free to distribute media thanks to the internet * Smartphones, tablets, and e-readers (i.e. always-on and always-online media devices) are affordable and most people have one on them at all times
  • Because the internet and internet-connected devices have been widely adopted, it’s now possible to reach nearly any niche on Earth (lots of new audiences!) * Production software and hardware have become wildly affordable and accessible.
  • The internet has created an opportunity to build a media company powered by the ideas of a single person, a payroll smaller than a convenience store, and revenues large enough that the company could trade on the NASDAQ. (I don't need it to be this large. Looking at ~$20K MRR)
  • The internet is filled with people you’ve never heard of who are making a living, and in many cases a killing, sharing their expertise on a narrow, deep topic.
  • Adam Wathan is one. He’s built a one-person media company around his programming tutorials, online classes, and e-books. Link.
  • Adam did not hire legions of full-time employees to help him hit $4 million in sales. He just kept pushing out educational videos and PDFs that he produced and distributed himself.
  • Rough playbook: The internet gives you an unprecedented opportunity to turn your knowledge into information products that you can sell to nearly any company or person on Earth who needs it. In reality, many one-person media companies use a combination of business models.
  • Don’t want to quit your job to start podcasting, blogging, or recording videos for 40 hours each week? Sharing your ideas online is one of the fastest ways to gain visibility as an expert or leader in your industry.
  • My friend @thisiskp_ talks about Your public writing (or podcast or YouTube videos) are like a calling card for like-minded people to find you. Holly Whitaker (@JoinTempest) leveraged her blog to close a $10M round of funding for her sobriety school.
  • @nickcald fmr executive at Looker (bought for $2.6 billion), recently tweeted that not writing publicly sooner in his career was a mistake.
  • by forcing yourself to commit your ideas to paper, you’ll inevitably learn much quicker than your peers who don’t. Forget a big audience. You can pour gasoline on your career by building a small, targeted following made up of people who can help catapult you ahead.
  • Less lucrative (but still valid) reasons to share your ideas online
  • Sharing your ideas online makes you accountable to create
  • Sharing your ideas online helps you stay in touch with interesting peopleFrom building a profitable, low-overhead media company to getting ahead in your career by attracting the people who can help you most… the upside is just silly.
  • The costs are mostly just your time. So… open up Twitter, Medium, WordPress, iMovie, TikTok, or whatever, and get to work.