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On Writing (Online)

Vikrant Duggal
Vikrant Duggal
• 2 min read

I’ve observed that writing is the best way for me to clarify my thinking.

Writing online has an additional benefit. It allows me to operate as a digital lighthouse. I’m shining my light and have the opportunity to attract like minded individuals.

Technically a lighthouse is a tower with a bright light at the top, located at an important or dangerous place regarding navigation. The two main purposes of a lighthouse are to serve as a navigational aid and to warn boats of dangerous areas.

I am a lighthouse.

I sit at the intersection of ideas, capital, and relationships. The idea of launching and growing businesses is arguable a “dangerous place”. It requires vision and belief at minimum. It requires recruiting the right people for the right roles at the right time. It requires managing capital and ensuring there is runway. It requires decision making. Timing and trends, of course, also play a role. It’s not an easy journey. You might call it a rollercoaster. It’s filled with failure.

I am one of the people that founders, operators, and investors turn to when the journey gets going, when the journey gets rough, or when there's clear opportunity that no one wants to miss out on.

What does this have to do with writing online?

It has to do with being known.

I’ve been writing daily since last December and the plan is to write daily through 2021. Part of this is an experiment for myself to continue to build on this practice I started last summer - my SaaS essays were enjoyed by many and passed around the Internet. And that’s the point: the other part of this is that allows me to leverage the power of the new Internet.

If I write 365 pieces this year (and who knows I there may be videos and audio posts) one of these is bound to resonate, yes?


One of them is not bound to resonate. There’s a few things I’ve been thinking about that I must do to increase my odds of one piece resonating.

One is to adjust my writing process. The days are packed with items related to the fund, consulting, and Consulting Club. I’m busier than I’ve been in years (I worked ~10 hours a week from Fall 2017 through Spring 2020). Writing ends up being one of the last things I do.

Adjusting the timing of my writings and developing rituals for ideation, writing, and production will be important.

Two, I need to understand the power of  Search Engine Optimization. While I understand this in theory and have managed teams focused on this, now it’s my turn to do it for myself - not to worry. I'll figure it out.

Lastly, I have a strong desire to improve in what I do. I’m planning on setting up an improvement process. Learn from my writing, learn from feedback, and diversify the content - short, medium, long posts and include video and audio.

My personal website is an important I asset I own - a digital lighthouse. Each of these posts is yet another signal I put out.

Thanks for your attention.