What I've Learned
Writing increases my level of clarity.
Writing makes me smarter.
Writing unlocks my creativity.
And while writing online provides the benefit of all three, it has one key additional benefit.
Writing increases my luck.
The online luck market is massive. By typing a number of keys and clicking a number of buttons in a specific order you or I can make a friend, gain a follower, make a sale, see the value of our crypto go up 1,000%+, add a subscriber, form a partnership, raise capital, win a deal, or just stay top of mind.
The outcome is actually easier today than it's ever been and a variety of these outcomes happen daily to many people, including me. Yet there is still a massive, untapped amount of value to be unleashed. If I had to put a dollar value on this market it would be $100 trillion on the low end with a path to $1 quadrillion.
Capturing this luck starts with having a computer, Internet connection, and ability to learn. Armed with these, you can increase your odds of getting lucky online.
There are 4.7 billion people active people on the Internet  today and growing at a rate of 7.6%. If 30% of this population made $8,000/mo. That's over $100 trillion a year in income.
Here's where the upside is. Did you know only 10% of the Internet population create things online and the percentage of people who do it consistently day in and day out is closer to 1%? There is so much upside.
There are 366 million digital natives  today, that's 7% of the total Internet population. This number is growing at the rate of 1% per year (aligns with the population growth rate). For this group this will be easier in some ways and harder in others.
For non-digital natives there are two things that are hard:
- Establishing the mindset
- Getting started, and
- Being consistent
Red Pill, Blue Pill
In The Matrix, Morpheus explains to Neo that the Matrix is an illusory world created to prevent humans from discovering that they are slaves to an external influence. Holding out a capsule on each of his palms, he describes the choice facing Neo:
This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember: all I'm offering is the truth. Nothing more.
I'm not here to convince you to create on the Internet. I'm just here, showing up daily, to offer you a front row seat to what's happening.
If you're sitting on the fence, I hope you'll join me in the coming years. It's always fun growing together with people you know.
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