Searching for growth

A founder raising capital is wondering what VCs are looking for.

While founders are busy creating their product, speaking with potential customers, and possibly setting up their go-to-market strategy, the most commonly missed parts of the planning process is the vision, the story, and the embodiment of conviction.

So when I speak with a founder, while I do attempt to understand their business, their plans, the value proposition, etc., what I'm really trying to uncover is growth potential.

What the VC is looking is growth. Find those who believe in the vision you're embarking on.